From Trendwatching. This is something I’ve believed in since building and protecting Pret a Manger’s culture almost 20 years ago. How you manage your internal culture has a direct impact on your brand. I’ve covered this more directly in the article Substance Is Better Than Surface. Brands and Social Change but this is an interesting, fairly in-depth report on the same subject from Trendwatching.com. Worth a read, and worth considering how your company stacks up.
Glass Box Brands