REPORT: Glass Box Brands – Your Internal Culture is your Brand

From Trendwatching. This is something I’ve believed in since building and protecting Pret a Manger’s culture almost 20 years ago. How you manage your internal culture has a direct impact on your brand. I’ve covered this more directly in the article Substance Is Better Than Surface. Brands and Social Change but this is an interesting, fairly in-depth report on the same subject from Worth a read, and worth considering how your company stacks up.

Glass Box Brands